Our story
We exist to set people free from money bondage
Debt that steals sleep. Jargon that locks people out. Advisors who serve themselves first. Money-Wise was built to break all three — with education, tools and guidance that treat you as a whole person, not a wallet.
The vision
An educated, empowered Africa — families financially free, making money decisions from understanding, not fear.
The method
Values first. We start with who you are and what matters to you — then build the budget, the plan and the portfolio around it.
The foundation
Faith-rooted stewardship. We believe money is a tool for purpose — managed with integrity, grown with patience, shared with generosity.
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People trained
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Community members
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Educational videos
Rina Hicks
Founder · Author · Investment Advisor
Meet the founder
"I'm not your typical investment banker."
Rina Hicks is an investment advisor, certified professional coach (ICF), and author of the bestselling Money-Wise: Create, Grow & Preserve Wealth. With nearly two decades in capital markets — including board and committee roles across Kenya's investment industry — she's spent her career translating finance into language everyone can act on.
Money-Wise has grown beyond one voice into an ecosystem: a team of educators, coaches and builders with one shared mission — your financial confidence.
The team
The people behind the ecosystem
Maina Chege
Production & Digital
Alice Kamau
Executive Assistant
Neema Kamau
Research
