Analyzing Financial Statements (Stocks) 101
with Eleanor, CFA, evaluate companies and invest with confidence, not guesswork.
The curriculum
About this course
An introduction to strategic financial statement analysis for stock investing, for anyone who wants to invest in equities with clarity, moving beyond tips, hype and headlines.
We demystify what financial statements actually reveal about a company's health: how to connect the income statement, balance sheet and cash flow statement, spot red flags like rising debt or shrinking margins, and read key ratios like profitability and return on equity. The goal is to shift stocks from "quick-money" tools to components of a diversified portfolio.
Included: guided video lessons led by experienced professionals, real Kenyan market examples, and simple step-by-step frameworks for analysing companies.